A Study of Fund Selection Behaviour of Individual Investors Towards Mutual Funds - with Reference to Mumbai City

Paper: SSRN 876874

Abstract

Consumer behaviour from the marketing world and financial economics has brought together to the surface an exciting area for study and research: behavioural fin

Complexity vs Empirical Score

• Math Complexity: 1.5/10
• Empirical Rigor: 3.0/10
• Quadrant: Philosophers — conceptual discussion, limited math and data

Why this score: The paper focuses on survey-based behavioral analysis with minimal advanced mathematical modeling, and the empirical work relies on descriptive statistics rather than rigorous backtesting or complex data implementation.

Research Flowchart

  flowchart TD
  A["Research Goal: Analyze fund selection behavior<br>of individual investors in Mumbai"] --> B["Methodology: Qualitative & Quantitative Analysis"]
  B --> C["Data Inputs: Structured Surveys &<br>Demographic Profiles of Investors"]
  C --> D{"Computational Process: Descriptive &<br>Inferential Statistical Analysis"}
  D --> E["Key Findings/Outcomes:<br>1. Cognitive biases heavily influence choices<br>2. Financial literacy moderates risk<br>3. Performance > Fees as decision driver"]