Fintech in Developing Countries: Charting New Customer Journeys

Paper: SSRN 2850091

Abstract

A customers’ journey is the path the customer travels to satisfy their needs and wants and will typically consist of several separate processes. FinTech product

Complexity vs Empirical Score

• Math Complexity: 1.0/10
• Empirical Rigor: 1.0/10
• Quadrant: Philosophers — conceptual discussion, limited math and data

Why this score: The paper is a conceptual analysis of FinTech customer journeys in developing countries, focusing on business strategy and regulatory insights without mathematical modeling or empirical backtesting.

Research Flowchart

  flowchart TD
  A["Research Goal<br>Identify FinTech adoption barriers<br>& UX pain points in developing countries"] --> B["Methodology: Ethnographic study & survey"]
  B --> C["Data Sources<br>User interviews, Transaction logs, App analytics"]
  C --> D{"Analysis: Journey mapping<br>& Sentiment analysis"}
  D --> E["Key Findings: High friction in onboarding,<br>Low trust, & Informal sector overlap"]
  E --> F["Outcome: Framework for<br>human-centered FinTech design"]