Social Media Emotions and Market Behavior

ArXiv ID: 2404.03792 “View on arXiv”

Authors: Unknown

Abstract

I explore the relationship between investor emotions expressed on social media and asset prices. The field has seen a proliferation of models aimed at extracting firm-level sentiment from social media data, though the behavior of these models often remains uncertain. Against this backdrop, my study employs EmTract, an open-source emotion model, to test whether the emotional responses identified on social media platforms align with expectations derived from controlled laboratory settings. This step is crucial in validating the reliability of digital platforms in reflecting genuine investor sentiment. My findings reveal that firm-specific investor emotions behave similarly to lab experiments and can forecast daily asset price movements. These impacts are larger when liquidity is lower or short interest is higher. My findings on the persistent influence of sadness on subsequent returns, along with the insignificance of the one-dimensional valence metric, underscores the importance of dissecting emotional states. This approach allows for a deeper and more accurate understanding of the intricate ways in which investor sentiments drive market movements.

Keywords: Sentiment Analysis, Investor Emotions, Social Media Data, Asset Price Prediction, Liquidity, Equities

Complexity vs Empirical Score

• Math Complexity: 3.5/10
• Empirical Rigor: 7.0/10
• Quadrant: Street Traders
• Why: The paper uses advanced text analysis and fixed effects econometrics, but lacks the heavy mathematical derivations or complex models typical of high math complexity. It demonstrates strong empirical rigor with a large dataset (88 million messages), backtest-ready methodologies (predictive daily returns), and robustness checks.

  flowchart TD
    A["Research Goal:<br/>Test if social media emotions<br/>align with lab-based expectations<br/>and predict asset prices"] --> B["Data Inputs:<br/>Social Media Data<br/>(Firm-Specific Posts)"]
    B --> C["Methodology:<br/>Apply EmTract Model<br/>to extract multi-dimensional<br/>investor emotions"]
    C --> D{"Computational Process:<br/>Test alignment with lab experiments<br/>and forecast daily asset prices"}
    D --> E["Key Outcomes & Findings:<br/>1. Emotions align with lab validation<br/>2. Predict daily asset price movements<br/>3. Impacts amplified by low liquidity/high short interest<br/>4. Sadness drives persistence; simple valence is insignificant"]