The Effect of Digital Marketing, DigitalFinanceand Digital Payment onFinancePerformance of Indonesian SMEs

ArXiv ID: ssrn-3965339 “View on arXiv”

Authors: Unknown

Abstract

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses q

Keywords: Digital Finance, Digital Marketing, Digital Payment, Finance Performance, Financial Technology, Financial Technology

Complexity vs Empirical Score

• Math Complexity: 1.0/10
• Empirical Rigor: 3.0/10
• Quadrant: Philosophers
• Why: The paper applies basic econometric models (OLS, PLS-SEM) with minimal mathematical derivations, and while it uses real survey data and statistical metrics, it lacks code, backtests, or detailed implementation steps for trading strategies.

  flowchart TD
    A["Research Goal: Effect of Digital Marketing, Finance, & Payment on Indonesian SMEs Finance Performance"] --> B["Methodology: Quantitative Analysis using Survey Data from Indonesian SMEs"]
    B --> C["Data Inputs: SME Survey Responses<br>on Digital Adoption & Financial Metrics"]
    C --> D["Computational Process:<br>Regression Analysis & Hypothesis Testing"]
    D --> E["Key Finding: Digital Finance, Marketing, & Payment<br>Significantly Improve Finance Performance"]
    E --> F["Outcome: Recommendation for SMEs to<br>Adopt Financial Technology for Growth"]