Open Banking

Potential Customer Lifetime Value in Financial Institutions: The Usage Of Open Banking Data to Improve CLV Estimation ArXiv ID: 2506.22711 “View on arXiv” Authors: João B. G. de Brito, Rodrigo Heldt, Cleo S. Silveira, Matthias Bogaert, Guilherme B. Bucco, Fernando B. Luce, João L. Becker, Filipe J. Zabala, Michel J. Anzanello Abstract Financial institutions increasingly adopt customer-centric strategies to enhance profitability and build long-term relationships. While Customer Lifetime Value (CLV) is a core metric, its calculations often rely solely on single-entity data, missing insights from customer activities across multiple firms. This study introduces the Potential Customer Lifetime Value (PCLV) framework, leveraging Open Banking (OB) data to estimate customer value comprehensively. We predict retention probability and estimate Potential Contribution Margins (PCM) from competitor data, enabling PCLV calculation. Results show that OB data can be used to estimate PCLV per competitor, indicating a potential upside of 21.06% over the Actual CLV. PCLV offers a strategic tool for managers to strengthen competitiveness by leveraging OB data and boost profitability by driving marketing efforts at the individual customer level to increase the Actual CLV. ...

Specialized text classification: an approach to classifying Open Banking transactions ArXiv ID: 2504.12319 “View on arXiv” Authors: Unknown Abstract With the introduction of the PSD2 regulation in the EU which established the Open Banking framework, a new window of opportunities has opened for banks and fintechs to explore and enrich Bank transaction descriptions with the aim of building a better understanding of customer behavior, while using this understanding to prevent fraud, reduce risks and offer more competitive and tailored services. And although the usage of natural language processing models and techniques has seen an incredible progress in various applications and domains over the past few years, custom applications based on domain-specific text corpus remain unaddressed especially in the banking sector. In this paper, we introduce a language-based Open Banking transaction classification system with a focus on the french market and french language text. The system encompasses data collection, labeling, preprocessing, modeling, and evaluation stages. Unlike previous studies that focus on general classification approaches, this system is specifically tailored to address the challenges posed by training a language model with a specialized text corpus (Banking data in the French context). By incorporating language-specific techniques and domain knowledge, the proposed system demonstrates enhanced performance and efficiency compared to generic approaches. ...