Asset pricing asks the field’s central question — why do some assets earn higher returns than others — and factor investing is its practical export. This hub collects the cross-sectional literature: momentum, value, carry, quality, low-volatility, the factor-zoo debates, and machine-learning approaches to the cross-section of expected returns.

The elephant in this literature is replication decay. Documented anomalies shrink dramatically after publication, and a large fraction fail replication once you correct for data mining across hundreds of tested signals. That makes publication date and multiple-testing correction the two most informative fields in any factor paper: work that applies higher t-statistic thresholds, or tests on post-publication and international samples, deserves far more weight than a fresh anomaly with a 1990-2015 US backtest. The rigor ranking below tends to surface exactly those papers.

Related hubs: Portfolio Optimization, Machine Learning for Forecasting, Fixed Income & Rates.